June 4, 2026

New Website Coming Fall 2026: Investing in an Improved Digital Experience for Our Members

On June 4, 2026 by Ben Hansen

LeadingAge Minnesota is excited to announce that we will be getting a brand-new website this Fall, and the redevelopment work is already underway.

In our 2025 member survey, members consistently told us that our website is difficult to navigate. Valuable resources and tools aren't always easy to find, and important updates about the work we're doing on behalf of members too often gets buried due to cluttered navigation. We heard that feedback, and as part of our strategic initiatives in 2026, we’ve invested in a full website redevelopment project.

We’ve partnered with New Media Campaigns, an award-winning web design and development agency based in North Carolina, to complete a comprehensive redevelopment of our website, with a planned launch in mid-Fall 2026. New Media Campaigns has done extensive web design work for clients in the non-profit & advocacy sector, and they stood out as the clear right choice during our RFP process late last year.

The work is already well underway, and we’re excited to introduce a modern, intuitive digital experience that connects members with the information, resources, and support they need more quickly than ever before.

Why A New Website Now?

In addition to the aforementioned member survey feedback, we’re also cognizant of the reality that, as the needs of our members and the aging services field continue to evolve, so must the tools and resources that support your work. This website redevelopment represents a significant investment in the future of LeadingAge Minnesota and our commitment to providing a digital experience that is modern, intuitive, and designed for you.

The new website will feature a clean, contemporary design and greatly improved user experience, making it easier than ever to find the information, resources, and opportunities that matter most. Whether you are looking for events and educational programs, policy and advocacy updates, workforce resources, technical support, or something else, the redesigned site will help you get where you need to go more quickly and efficiently.

Enhanced User Experience and Search

One of the primary goals of the project is to dramatically improve site navigation and search functionality. We know that members rely on LeadingAge Minnesota as a trusted source of information, and we want to ensure that important content is easy to locate and access. The new site will feature a streamlined navigation structure, enhanced search capabilities, and a more organized content experience that helps users find relevant information with fewer clicks.

In addition to improved functionality, the new website will be fully optimized for mobile devices and modern browsing habits. Whether you are accessing the site from your desktop, tablet, or smartphone, you can expect a seamless experience that reflects today's best practices in website design and accessibility. New Media Campaigns is a leader in this space, and the work they’ve already done has impressed our team immensely.

Delivering Value

Throughout the redevelopment process, our focus remains firmly on delivering value to members. Every design decision, content strategy, and technical enhancement is being guided by a simple question: How can we better serve the organizations and professionals who are advancing quality aging services across Minnesota?

We look forward to sharing updates, previews, and behind-the-scenes progress as the project moves forward over the coming months. Our goal is not simply to launch a new website, but to create a stronger digital foundation that helps members connect with resources, stay informed, and engage with LeadingAge Minnesota more effectively.

If you have questions, please contact Ben Hansen, Director of Communications.