2026 Sales & Marketing in Senior Living Certificate Program

Aug 18 - Nov 3, 2026, The Waters of Edina

About the Program

Marketing and selling senior living today requires more than traditional tactics—it demands a strategic, personalized approach in a landscape shaped by informed consumers, increased competition, and heightened expectations. This program equips you with the tools, insights, and practical strategies to effectively position your community, guide prospective residents and families in their decision-making, and drive sustainable occupancy growth.

Who Should Attend?

Directors and managers of sales, marketing, outreach, and communications, along with leaders and emerging professionals who influence occupancy, brand strategy, and community relationships.

General Course Outline   

Tuesday, Aug. 18

Tuesday, Oct. 6

Tuesday, Nov. 3