The Long-Term Care Imperative (LTCI) is soliciting proposals from qualified and experienced communications firms to design, plan, and administer a statewide campaign, paired with developing a robust website of resources, to attract new caregivers into Minnesota’s aging services organizations. The goal of the project is to increase the number of available caregivers in Minnesota’s aging services workforce to improve residents’ quality of life in the places they call home.

REQUEST FOR PROPOSALS

Deadline for Bids: Noon, 12:00pm, Friday, March 31

The LTCI is a collaboration of LeadingAge Minnesota and Care Providers of Minnesota, the state’s two largest associations of long-term care organizations. This project is supported by the Center for Disease Control and Prevention (CDC) of the U.S. Department of Health and Human Services (HHS) and the Minnesota Department of Health (MDH) Long-Term Care (LTC) Workforce Capacity Building Project.