On May 1, Sholom, a nonprofit senior care organization, announced a historic $8 million infrastructure investment alongside refreshed brand messaging that reflects its commitment to belonging, dignity, and inclusive community.

Powered by a transformational grant from the Sholom Foundation, this initiative—known as the Future of Sholom—is designed to strengthen services, technology, communication, workforce support, and the overall community experience.

The investment will enhance clinical systems, operational tools, communication platforms, and select living and shared spaces across Sholom’s campuses, positioning the organization for long-term sustainability and excellence in care.

“These investments ensure that we are not only meeting today’s needs, but preparing responsibly for the future of senior care,” said Jim Newbrough, CEO of Sholom. “It strengthens how we care for residents, support staff, and serve families and the broader community.”

Sholom’s infrastructure investment initiative reinforces its commitment to:

• Rooted values that reflect universal human dignity
• A strong focus on belonging and inclusive community
• Long-term sustainability and readiness for the future of senior care

Enhancements include advancements in electronic health record systems, nurse call and communication technologies, operational and staffing tools, and improved marketing and admissions platforms—along with updates to select living environments and common spaces.

“Our donors help bring our values to life in tangible ways,” said Etta Barry, President of the Sholom Foundation. “Their generosity allows us to invest thoughtfully in the people, spaces, and systems that sustain our mission.”

“This work is incredibly exciting,” added Renee Lampert, President of Sholom Community Alliance. “It represents more than renovation or modernization. It is a leap into the future. I am elated to see our residents, families, and staff thriving today and to be building a strong foundation for generations to come.”

At the same time, Sholom is introducing refreshed brand messaging that highlights belonging and inclusive care across all service lines, including independent living, assisted living, memory care, skilled nursing, rehabilitation, hospice, and home-based services.

Together, these efforts reflect Sholom’s commitment to being a future-ready organization while continuing to serve as a trusted resource for older adults and families across the Twin Cities.

To learn more, you’re invited to attend an upcoming Town Hall (information below) or visit our website where we’ll be publishing “infrastructure investment in action” updates as we complete projects: sholom.com/future

UPCOMING TOWN HALL MEETING featuring CEO JIM NEWBROUGH

May 20^th at 10 AM (virtual): EVENT LINK

Link to the event can also be found by visiting our events page at sholom.com/events

Staff, residents, and families have separate Town Hall meetings. If you are in one of these stakeholder groups, and would like information regarding the in-person Town Hall meetings, email info@sholom.com

About Sholom

Sholom is a nonprofit senior care organization rooted in Jewish values, offering a full continuum of care and services including independent living, assisted living, memory care, skilled nursing, short-term rehabilitation, home care, hospice, and community programs. With campuses in St. Louis Park and St. Paul, Sholom is committed to providing compassionate, high-quality care in a warm, inclusive, and supportive environment.

For questions, please contact Rachelle Lavalier, VP of Sales and Marketing at Sholom
rlavalier@sholom.com | 651.425.0248