As we embark on a new year filled with possibilities, challenges, and opportunities, LeadingAge Minnesota is thrilled to introduce the #ElevateAging social media campaign!

Designed to reshape perceptions and inspire a positive narrative around aging services, this year-long initiative promises to bring together our community in a celebration of resilience, compassion, and dedication.

What is #ElevateAging?

In the spirit of positivity and empowerment, we've curated a calendar of monthly themes that highlight the diverse facets of our mission. From advocating for policy changes to celebrating the creativity and connections that transcend generations, each month is an opportunity to showcase the vibrant tapestry of our work.

The 2024 calendar and monthly campaign focus

• January | #ActforAgingMN: Minnesota’s population is aging rapidly, and we have a lot of work to do as a state to prepare and care for our older adults. Join us in asking our communities to reach out to their legislators with a message – “Make older adults and caregivers a priority.” 
• February | #CareIsLove: Showcasing the heartfelt commitment of care workers in our communities and how they have become friends and family with those they serve. 
• March | #CareersInAging: Let’s bring greater awareness and visibility to the wide-ranging career opportunities in the field of aging and the incredible, heroic individuals who work in it.
• April | #AgingEducation: Join us in educating Minnesotans on aging services – what care options they have, how it’s paid for, and what our state needs to support our aging population. 
• May | #OlderAmericansMonth: Showcase diverse aging experiences and, in doing so, help combat stereotypes of growing older. Highlight your residents’ stories! 
• June | #AgingServicesChampions: Celebrate those who are committed to enhancing the field of aging services and who excel in leadership and advocacy.
• July | #AgelessCreativity: Share the positives of the aging process with your communities and share the joy found in creativity expressed by older Minnesotans. 
• August | #AgingAmerica: Call on our federal government to take action on the aging services workforce crisis and our country’s overall lack of infrastructure and resources for an aging population. 
• September | #NationalWorkforceDevelopmentMonth: Celebrate the dedicated professionals serving our older adults and their families. Use your workforce success stories to help your peers thrive in a time of relentless change.
• October | #AgiesmAwareness: Change the conversation about aging during Ageism Awareness Month. Aging is part of life’s journey, full of choices, opportunity, and joy at every age. 
• November | #GiveForOlderAdults: November is the month of giving – encourage your communities to support organizations that serve older adults in Minnesota. This is a great time to highlight the non-profit partners you work with within your communities. 
• December | #ConnectingGenerations: Celebrate connections between different age groups, understanding that each generation brings unique experiences and perspectives. 

How can you participate?

We've created a resource available in our Resource Library to help you execute each month's campaign effortlessly. The toolkit will include shareable graphics, sample social media posts, and resources to engage your community.

By using the hashtag #ElevateAging, you'll contribute to a collective voice that advocates for change, challenges stereotypes, and celebrates the wonderful work happening in aging services.

Join us in this journey of empowerment and inspiration! Together, we can #ElevateAging and build a brighter future for older adults in Minnesota.