COVID-19 Communications Toolkit for Fall 2020 – Media and Visitation Modification

As COVID-19 cases continue to rise across Minnesota, we have developed a COVID-19 External Communications toolkit to help communicate with the media and other external audiences about the importance of prevention precautions as well as your plan for visitation modification.

The toolkit has two sections:

1. Media & General Communications Resources: Contains talking points for media, a COVID-19 local media story pitch, a brief crisis communications guide and 10 tips for COVID-19 communications.

2. Visitation Modifications-specific Communications Resources: These letter templates can be customized with your site-specific information. There are samples for both if you are planning to resume visitation and if you are going to delay modifying your visitation policy in the short-term.

This toolkit and other COVID-19 resources are available on the LeadingAge Minnesota COVID-19 webpage. New tools are added frequently, so check back often.

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