Encourage Staff to Like and Share

Having an active social media presence is important for recruitment and community engagement. Social media is most impactful when it is shared with others – so get your staff involved! One LeadingAge Minnesota Workforce Solutions Grantee, Mother of Mercy in Albany, focused their Workforce Solutions Grant on a digital media campaign.  

Through research, this team found that 82 percent of younger job seekers visit review sites while researching an employer’s brand. As a result, the organization posted positive video reviews and other fun videos recorded by staff. Mother of Mercy also created a mobile-friendly application and invested in paid advertisements on Facebook. Within one year, the team saw incredible results. See the Workforce Solutions Project Showcase to learn more!

Get more recruitment ideas in the Workforce Center. Questions? Contact Jenna Kellerman at jkellerman@leadingagemn.org.

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