When someone in Minnesota starts exploring a career in aging services, one of the first places to look is the Employer Match map on CaringCareersStartHere.com. The process is simple: enter a zip code, see licensed employers nearby, and send a message to the ones that interest them. Since the site launched in May 2024, job seekers have sent more than 2,600 of those messages — leading to real connections and hires.

Every eligible Minnesota provider already has a profile. However, only claimed, public profiles appear on the map, and the most complete descriptions give job seekers a reason to reach out.

This Celebrate Caring Careers Month, take a few minutes to:

• Claim your location and mark it public, so nearby job seekers can find you.
• Add real photos of your location and your team to show off your community.
• List your benefits, training support, and scholarships. Knowing benefits is important for job seekers, and many not know employers can help pay for certifications and further education.
• Describe what makes your community unique, in a few plain sentences.
• Draw in job seekers with roles needed now or in the future. Job seekers’ main objective is to find their next career opportunity, and you may need to fill out positions. Let them know what is available and what you expect to be vital to fulfill.
• Confirm whose email address receives messages from job seekers, so no one waits for a reply.

How to claim your profile, step by step

1. Go to the For Employers page on CaringCareersStartHere.com.
2. Log in to your employer account. Don’t have one yet? Use the registration form or email info@mncarecareers.com and our team will set you up. Make sure you have your HFID ready.
3. Find your organization’s locations. A profile has already been started for every eligible Minnesota provider.
4. Claim each location and mark it public, so it appears on the Employer Match map.
5. Complete the profile: add photos, a short description of your community, what roles exist in your provider site, and the benefits and training support available for new hires.
6. Confirm the email address that receives match messages from job seekers and make sure someone checks it, responds, and connects.

Questions or trouble claiming a location? Email info@mncarecareers.com.

A profile works for you regardless of whether you have an opening posted that day. It connects people to your organization, not just a single job. Claim or update yours at CaringCareersStartHere.com, and find social graphics and thank-you cards to share to your team.