Experience Marketing: The New Expectation
On September 10, 2019 by Guest Contributor
What experience are you selling? Does your sales process give decision makers - the eldest daughter, family, and the future resident - a realistic picture of what life will be like, should they choose you? Dayta Marketing, a valued partner in the LeadingAge Savings & Solutions Center says organizations who focus on experience and create a sales and marketing funnel that’s customized, responsive, and caring will emerge as winners who have gained natural advocacy from their residents and families.
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