Multilingual Video Series for Recruitment, Retention, and Advancement
A Welcoming, Documentary-Style Introduction to Long-Term Care Careers in Minnesota
This five-part, documentary-style video series is designed to support pre-recruitment, recruitment, and retention efforts for Minnesota’s long-term care workforce. The series is intended to connect New Americans with meaningful careers in long-term care. Offered in English, French, Hmong, Oromo, Spanish, Somali, Swahili, and Ukrainian, the series provides a realistic and affirming introduction to long-term care work—helping viewers understand what to expect, why the work is meaningful, and how to succeed.
Created specifically for New Americans entering long-term care, this video series offers a welcoming sneak peek into what senior care is and what senior care settings look like—helping viewers feel informed and prepared before stepping into the work. The videos address common barriers such as cultural unfamiliarity, unclear job expectations, and unexpected responsibilities, improving recruitment and reducing early turnover by setting clear expectations and highlighting real success stories. The series also emphasizes the meaningful purpose of long-term care work, showing what the job is really like, how to build connection and belonging in the workplace and in Minnesota communities, and how to leverage opportunities within the field for long-term success and career growth.
How employers and partners can use this series:
These videos are designed to be flexible and easy to use in many settings, including:
- Community relationship-building and awareness of LTC opportunities
- Recruitment outreach and career exploration
- Orientation, onboarding, and training support
- Retention efforts and workplace inclusion conversations
- Career pathway conversations and advancement planning
