Media Round-Up: Spreading Our Stories

Posted on April 6, 2023 by Libbie Chapuran

LeadingAge Minnesota continues to use earned media to garner support for our legislative agenda and keep pressure on lawmakers. In addition, we’ve recently launched a paid media campaign in strategically targeted areas.

Alongside our partner in the Long-Term Care Imperative, Kari Thurlow, President and CEO, is conducting a series of editorial board interviews to share opinion pages throughout the state.

Additionally, you may have heard recent coverage on MPR, KAAL-TV in Rochester, and papers throughout the state. You can see all the coverage in our press room and on social media.

Paid media and ads

At this critical time in the legislative session, we are also adding paid media to the mix. We’re using paid digital, print, and social to garner additional supporters and keep pressure on lawmakers. We are using bolder, more pointed messaging that helps build urgency.

You can find the ads in the following publications:

• Star Tribune desktop homepage ad
• MinnPost sitewide digital ad
• Sahan Journal sitewide banner ad
• Mankato Free Press Daily
• Fargo Forum
• Champlin Dayton Press/News
• Sun Post
• Sun Current
• Duluth News Tribune

If you don’t see an ad buy in your local paper on this list, we are happy to provide you with the ad so you can place it in your community.

Paid media on social

In addition to paid newspaper ads, we’re about to launch a series of paid social ads on Facebook, Instagram, and LinkedIn. We are excited to share more in next week’s edition of Advantage. Stay tuned!