News
News related to "middle market"
Choose an article below to learn more about this topic.
The Key to Serving Middle-Income Older Adults? Partnerships
On March 10, 2020 by Jodi Boyne
It’s a statistic that can’t be ignored: 54% of the 14.4 million middle-income older adults in 2029 will lack the financial resources to pay for seniors housing and care. We know it will take public and private collaboration to address this looming crisis. We also know there are steps providers should be taking now to be best positioned for these partnerships.
LeadingAge VA to Release New Playbook to Help Providers Serve the Middle Market
On August 28, 2019 by Jodi Boyne
LeadingAge Virginia will soon release a playbook designed to help senior living and care providers determine whether and how to serve middle-income older adults. The playbook provides a template that can be customized based on your market, your customer and what you need to design a product for the middle market.