The Buyer Has Changed. Has Your Sales Strategy? Sales & Marketing Certificate Program Begins Aug. 18

Posted on July 30, 2026 by Sharon Hollister

The journey to choosing a senior living community has changed dramatically. Long before a prospective resident or family schedules a tour, they've likely explored your website, read online reviews, compared communities, and formed first impressions based on what they've found.

Today's consumers expect more than information—they expect a personalized experience built on trust, transparency, and meaningful relationships.

The Sales and Marketing Certificate Program is designed to help senior living professionals meet those expectations. Through three interactive sessions, participants will explore modern marketing strategies, relationship-centered sales techniques, digital and AI-supported outreach, referral development, and practical ways to communicate their community's unique value in an increasingly competitive marketplace.

Whether you're responsible for marketing, admissions, outreach, or occupancy growth, you'll leave with practical tools you can immediately apply to strengthen your organization's visibility, improve the prospect experience, and support sustainable growth.

The program begins August 18. Register today and build the skills today's buyers expect. Find complete details and registration here.

Questions? Contact our team at Education@LeadingAgeMN.org.