Sense of Purpose: Attracting Baby Boomers to Senior Living

The baby boomers are coming, and their expectations and preferences in senior living will be different than the consumers you serve today.

Robert G. Kramer, founder and strategic advisor at the National Investment Center (NIC) said a competitive advantage in senior living will go to state-of-the-art communities that deliver both quality of care and quality of life. 

Kramer recently told Senior Housing News that in addition to high-quality accommodations and care, baby boomers will also want to continue exploring their passions and making a difference. 

“I think in the future, state-of-the-art communities for our elders will be known by what the residents presently do, not by what they did,” Kramer said. 

To read more, see To Attract Baby Boomers, Senior Living Providers Must Give Them Purpose.

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