Who on Your Team Owns Occupancy Growth? Sales and Marketing Certificate Program Begins Aug. 18

Posted on August 13, 2026 by Sharon Hollister

Occupancy doesn't belong to one department. Marketing creates awareness. Sales builds relationships. Operations delivers the experience. And every interaction with a prospective resident or family shapes how they see your organization. That's why the Sales and Marketing Certificate Program goes beyond traditional sales and marketing tactics.

Participants will explore how to position their community in a competitive marketplace, build stronger prospect and referral relationships, improve the customer experience, use data to strengthen performance, and create greater alignment across the organization.

If occupancy growth is a priority for your organization, consider who on your team would benefit from a deeper understanding of the entire sales and marketing journey—not just one piece of it.

The three-session program is August 18, October 6, and November 3, and is designed for sales, marketing, outreach and communications professionals, as well as leaders and emerging professionals who influence occupancy, brand strategy and community relationships.

Registration closes at 5 p.m. Friday, August 14. Don't miss this year's opportunity to participate in this every-other-year certificate program.

Find complete details and registration here. Questions? Contact our team at Education@LeadingAgeMN.org.