Share your “WHY” to Recruit

Do you know about the Golden Circle? As you think about workforce recruitment and retention, explaining to potential new hires what your organization does is easy – and explaining how you do it is helpful. But great organizations are effective at explaining why they exist. Learn how great leaders inspire action by listening to this TED Talk from Simon Sinek explaining the Golden Circle and the importance of your “Why.” 

In “Making a Difference through their Employers,” we learn that Millennials and Gen Z want to work for an organization with a purpose – organizations with a why! Make sure your mission and values are clear and engaging in your recruitment materials. This includes job ads! The purpose of a job ad is to pique the interest of potential staff. When you know the largest cross-section of the workforce is interested in the mission of your organization, be sure to highlight that in all recruitment materials.

Get more recruitment ideas in the Workforce Center.

Questions? Contact Jenna Kellerman at

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